“The Brand Strategy Blueprint by Clare McFadyen is an absolute game-changer for entrepreneurs, freelancers, and small business owners looking to build a strong and strategic brand. Unlike traditional branding books filled with vague theories, this guide is refreshingly practical, easy to follow, and packed with actionable exercises. Clare’s approach simplifies the complex world of brand strategy, walking readers through a structured 10-step process that covers everything from defining your brand’s purpose to positioning it in the market. The real standout is how interactive it is—you’re not just reading, you’re actively developing your brand strategy with well-designed templates and exercises. If you’ve ever struggled to differentiate your brand, attract the right audience, or communicate your value, this book provides clarity and direction. It’s written in an engaging, no-nonsense style, making it both insightful and enjoyable to read. Highly recommended for anyone serious about building a brand that stands out and connects with the right people!”

— Michaela P, Brand Strategy Blueprint

“Both Brand Strategy Blueprint (truckloads of juicy and useful information!) and the Odessa Brand Guidelines (slick and comprehensive) have been exceptionally valuable tools when deep diving into my clients branding. Circular, in my opinion, puts more value into their downloadable products than any other provider I have ever used. When looking for a professional template I wouldn’t hesitate to head straight back to Circular as my primary resource centre.”

— Bree M, Brand Strategy Blueprint & Odessa Brand Guidelines

“This extensive brand guideline template is really easy to use & fully editable. The copy & various brand descriptions are almost bang on for most products, I’ve altered the text in places but not totally rewritten it - it’s really helpful & means thinking less & saving a lot of time!”

— Ava H, Calypso Brand Guidelines

“Exactly the aesthetic and design I wanted for my Brand Guideline document saving me the time to prepare it myself. Easy to adjust according to brand colours and typefaces. Love it - highly recommend!”

— Melissa, Odessa Brand Guidelines

“I think Calypso was a really great template with lots of options for in-depth elements of a brand guideline. It really impressed my client for the particular project I was working on. I think it’s a very quality product and a great tool. I liked that I can choose how in-depth I was able to go into the brand. I was able to skip certain sections and just focus on what was important, while still having the option to go back. I just loved the level of depth that was beyond the visual.”

— Davide G, Calypso Brand Guidelines

“I bought the Odessa Brand Guidelines when setting up a brand for my interior design business. I’m still learning and launching my business but it's great knowing the brand stuff is squared away for later. The Odessa pack is beautifully presented, looks professional, and is flexible enough to progress your own brand. The templates have easy to follow instructions setting you up for success from the get go. Even with limited experience in InDesign the instructions cover everything you need. Highly recommend Circular products.”

— Kelly, Odessa Brand Guidelines

“I purchased these templates a few months ago, and they’ve been a total game-changer. They’re incredibly easy to edit, and the design is modern and thoughtfully crafted. The fonts and layout are visually striking, and it’s clear a lot of attention went into the details. These templates have significantly reduced the time I spend on creating presentations. I really appreciate how user-friendly the templates are. They’re designed with flexibility in mind, making it easy to customize them according to specific needs. The modern aesthetic, combined with well-chosen fonts and clean layouts, creates a professional look that’s both fresh and timeless. They help streamline the design process and save me a lot of time while still delivering high-quality presentations.”

— Katerina, Atelier Web Direction, Odessa Brand Guidelines & Media Kit

“I purchased the Odessa Brand Guidelines a few years ago, and it has been an essential tool in my web design and branding business. The template is beautifully designed, easy to customise, and incredibly comprehensive. It saves me a lot of time while ensuring a professional, cohesive brand identity for my clients. Highly recommended!”

— Nadia, Odessa Brand Guidelines

“This is a great template that provides clear guidance and enables me to work faster and more focused. It’s more than a simple template and well worth the money.”

— Julian H, Calypso Brand Guidelines

“I can’t recommend it enough. These brand guidelines are an excellent starting point for presenting a professional brand with the right look and feel to any customer of any level. Love the modern fresh clean look and feel.”

— Robert K, Laurent Brand Guidelines

“Brand Strategy Blueprint offers a valuable framework for businesses of all sizes looking to build a strong and enduring brand. The comprehensive guide provides a clear and concise roadmap, covering essential aspects of brand strategy development in a clear format incorporated. The Blueprint emphasises core brand elements such as brand positioning, target audience, brand values, and messaging, ensuring a holistic approach to brand building. It is organised and easy to follow, making it accessible even for those with limited branding experience.”

— Jardo P, Brand Strategy Blueprint

“Great products, they really helped me out with a starting point to creating a great brand strategy for a customer. Highly recommended!!!”

— Dean K, Brand Strategy Blueprint

“Needed a template that delivered a luxury feel fast for a client presentation. Havana delivered just that!”

— Nicolas K, Havana Brand Guidelines

“I bought the Santona Brand Template in the process of working on my own brand as an architect. In a matter of hours, I had a comprehensive design scheme that I now use as a base and will fine tune until the launch of my new website. The template did two things for me; it structured my brand design process and made me take decisions step by step, instead of feeling overwhelmed. It also let me see the result in various relevant contexts. I could not be happier and look forward to putting the work to use online.”

— Anna N, Santona Brand Guidelines

“I can’t express how thrilled I am with the Odessa brand guidelines template! As a brand designer, these templates have been a game-changer for me. They saved me an incredible amount of time and allowed me to focus more on creativity and less on formatting. The design is incredibly clean and professional, perfectly aligned with the high standards I aim to deliver to my clients. What truly stands out is how the templates incorporate key elements like versioning and pagination. These features seamlessly support the way I communicate with clients, making it easy to keep everything organized and up-to-date. It’s clear that Circular understands the needs of designers and has thoughtfully crafted these templates to enhance our workflow. If you’re looking for a solution that will streamline your process and elevate the quality of your brand presentations, I highly recommend these templates. They’ve become an essential part of my toolkit, and I couldn’t be happier with the results!”

— Alicia K, Odessa Brand Guidelines

“One of the best ways to build your brand, revamp a brand that may not be doing too well, or improve upon your current brand. There are so many gems in this pdf that make you think as a founder. And it gives you the confidence to justify your pricing to compete with other luxury brands. I'd love this in hardback.”

— Gregory S, Brand Strategy Blueprint

“This brand guideline is the InDesign template that all templates should emulate. It’s easy to use and edit, is made with free and beautiful fonts, and OMG those Paragraph Styles! So organised!”

— Liz J, Calypso Brand Guidelines and Animated Video

“This is SUCH good value for money. This product saved me loads of time and will impress clients even more!”

— Mikkel, Havana Brand Guidelines

“I love the layout. It made it so easy to work with and adapt to my needs, that I'm absolutely thrilled! Thank you for sharing such a valuable piece of work with us. It makes my work as a designer definitely easier. I also love the way texts are written and that it is a complete brand guideline / web direction template without anything missing. Keep up the amazing work! More brand identity options would be amazing because they are extremely inspiring.”

— Jana, Odessa Brand Guidelines & Atelier Web Direction Template

“This purchase saved me so much time. The layout is beautifully crafted and the set up is so clean and easy to use. The document is so comprehensive and thorough.”

— Lindsay, Laurent Band Guidelines

“A few weeks ago, we needed a solid template for a project with a tight budget to create a professional brand handbook for our client. Many brand guidelines from Circular could have been suitable, but the extensive content of Calypso with its 70+ pages convinced us. The clear structure of the brand guidelines aligns very well with our design standards and has helped us stay within budget. We are thrilled and look forward to more templates from Circular.”

— Kai, Calypso Brand Guidelines

“Great layout, easy to use and customise, and especially lots of actual useful content (particularly good copy) which is a perfect building block for adding your own special touches without having to start everything from scratch. Really good structure.”

— Natalia, Laurent Brand Guidelines

“It’s helped streamline my web design process, organise my concepts and it's easy for my clients to read. It’s been a super timesaver.”

— Elizabeth, Atelier Web Direction Template

“The Odessa Media Kit is an excellent digital product that I would highly recommend to anyone looking to elevate their design game. One thing I particularly love is its versatility. The quality of the templates is so impressive.”

— Joana, Odessa Media Kit

“Great brand guide template. Getting my personal brand more organised and this is easy to use, and very organised to accomplish what I needed to do!”

— Liz, Odessa Brand Guidelines

“I just purchased the book and THANKS for your incredible blueprint book —I'm currently diving into it and finding it truly inspiring. It’s exactly the resource I've been searching for these past months. Appreciate the effort you've put into creating it!”

— Joey, Brand Strategy Blueprint

“I really like it. 100% recommended.”

— Eduardo, Odessa Brand Guidelines

“This is a great product! I can’t say enough about the help files, the organisation, the styling. It's all top notch. Thank you for creating this helpful product.”

— Sarah, Santona Brand Guidelines

“As a seasoned brand designer, the Havana Brand Guidelines Template truly stands out. It is user-friendly, and the inclusion of actual brand strategy content makes it a remarkable tool. Its traditional luxury aesthetic simplifies the process of creating brand guidelines. The 50+ beautifully designed pages offer depth and sophistication, while its flexibility allows for effortless customisation. This template is a must-have for professionals like us, streamlining our work and ensuring flawless brand presentations. I’ve also enjoyed using the Brand Strategy Blueprint product, solidifying Clare’s reputation for excellence. Highly recommended for designers looking to enhance their branding projects.”

— Ryan, Havana Brand Guidelines & Brand Strategy Blueprint

“This was an excellent purchase for our company, work your way through it and you will find yourself with a clear document encompassing your Brand Strategy. AAA+++ Thank you!”

— Stephanie, Brand Strategy Blueprint